People riding a large water slide, with one person sliding down in a green inner tube on the Stampede at Mustang Waterpark and others at the top ready to slide down.
Colorful waterpark sign with splash illustrations, palm tree, and vibrant text that reads 'Mustang Waterpark'.

MUSTANG WATERPARK

A classic family-friendly summer destination located at Lopez Lake, the park provides a fun outdoor experience with water slides and a kiddie pool to cool off and make lasting memories.

SCOPE: social media, web design, digital marketing, merch design, photography, print collateral, graphic design, & email marketing
Colorful water slides at Mustang Waterpark in Lopez Lake, California, with merch designs like a yellow sun-themed T-shirt hanging in the foreground and a sign that says 'Sun Chaser'. 
merch design
Menu design for Mustang Waterpark featuring food and beverage options, including premium and basic bar drinks, quick bites, snacks, and treats, on a yellow and white striped background. 
print collateral
Mustang Waterpark hat merch design by Adverb Collective. One hat says "No plans, just tans", & the other two with Mustang Waterpark branding. 
merch design

THE objective

In 2022, Adverb Collective partnered with Mustang Waterpark to lead a comprehensive rebrand that transformed both the guest experience and the park’s market presence. The initiative included a complete website redesign, refreshed brand identity, custom-designed merchandise, implementation of a new point-of-sale and reservation system, and staff training to ensure a seamless and consistent experience across every customer touchpoint.

Since the rebrand, we have continued to serve as Mustang Waterpark’s strategic marketing partner, overseeing digital advertising, social media management, email marketing campaigns, creative content production, promotional strategy, and performance analysis. By integrating branding, technology, operations, and marketing, we’ve helped elevate the park’s visibility, strengthen guest engagement, and support continued growth while creating a recognizable and memorable brand both online and in the park.

Rotating images of colorful water slides at a summer outdoor park with trees and blue sky in background, and a sign that reads "Slide into Summer" at Mustang Waterpark. 
photography
An email campaign for Mustang Waterpark announcing that it is now open 7 days a week for the summer season, featuring images of water slides, a cabana, and text highlighting endless fun and the ability to beat the heat. Marketing by Adverb Collective 
email marketing
Collage of social media photos from Mustang Waterpark with various water slides, a pool, trees, a schedule of summer hours, and a shaded outdoor seating area. Social media management by Adverb Collective on the Central Coast, CA.

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web design

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