A woman wearing a helmet and harness crossing a suspension bridge over a lake at Vista Lago Adventure Park in Lopez Lake, California, with hills covered in sparse trees and vegetation in the background. Brand design by Adverb Collective.

vista lago
adventure park

Nestled at Lopez Lake, offering unforgettable experiences for families and adventure seekers. With ziplines soaring over the lake and a challenging aerial ropes courses, the park combines excitement and natural beauty into one unique Central Coast attraction.

SCOPE: social media, web design, digital marketing, merch design, photography, signage, & graphic design
Merch design by Adverb Collective. A white t-shirt with green text and an illustration of mountains, trees, and a person zip-lining, promoting outdoor activities at Vista Lago Adventure Park in Lopez Lake, California.
merch design
Sign design & marketing by Adverb Collective. A yellow diamond-shaped warning sign that reads 'Zip Liner Crossing' with an illustration of a person zip lining and walking across the path below.
signage
Merch design. Green hats with the words "Disconnect to Connect" and white cap with green text that says "Good Times Outside," set outdoors near a lake, with trees and hills in the background, and a clear blue sky.
merch design

THE objective


Since Vista Lago Adventure Park opened  in 2014, Adverb Collective has been proud to support the growth of the brand from the ground up. What began as a brand-new destination has evolved into a recognized family attraction, backed by a strategic marketing partnership focused on building awareness, increasing attendance, and strengthening community engagement.

Over the years, our work has included website development, brand positioning, comprehensive marketing strategy, social media management, email marketing campaigns, creative content production, and ongoing promotional initiatives. By combining data-driven planning with compelling storytelling, we’ve helped Vista Lago Adventure Park grow its audience, enhance its guest experience, and continue expanding its presence throughout the region.

Rotating images of people zip lining through a hilly landscape with green hills and a blue sky & people on a ropes course in Arroyo Grande.
photography
Logo for Vista Lago Adventure Park featuring a mountain landscape, wooden sign background, and a silhouette of a person ziplining.
graphic design
web design